MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and streaming services h